Encore · Dubai, UAE
Website, CRM and AI call notes for a Dubai agency
3products shipped by one team
Website · CRM · AI
We build AI agents and automations that take repetitive work off your team: replies to customers, lead qualification, call notes, content and reports. Each one works inside the CRM, WhatsApp or Telegram you already use and hands what it is unsure of to a person.
Agents that answer customers, qualify leads and book calls in WhatsApp, Telegram or on your website, from your own knowledge base and rules.
Routine steps chained across your tools: a lead into the CRM, a call into notes and tasks, a video into an article. On n8n where it fits, in code where it has to be.
The agent reads and writes in your CRM, helpdesk, calendar, email and spreadsheets through their APIs, so your team keeps working where it works today.
Search over your documents, policies and past tickets (RAG): answers come from your sources, and a person can check where each one came from.
Rules for when a person takes over, an alert on every failed run and a log of what the agent did. Nothing breaks quietly.
We walk through one process with the people who run it: what comes in, what they decide, which systems they touch, where it goes wrong. Then we choose what to automate first.
A few dozen past requests with the right outcome become the test set. The agent has to pass it before it meets a real customer.
We build the agent or the workflow, connect your CRM and channels, and set what it may do alone and what needs a person's approval.
It goes live with alerts on and a clear path to a person. In the first weeks we check its answers against the test set and fix what it gets wrong.
We track the number you care about, such as hours saved or time to reply, and add the next process once the first one works.
It finds the work worth automating, builds the agents and workflows that do it, connects them to your systems, tests them on real cases and keeps them running after launch. You get a working system in production, not a strategy deck.
How to choose an AI automation agency: 12 questionsAutomation follows fixed steps: a lead comes in, goes to the CRM, a message goes out. An AI agent chooses its steps: it reads the request, picks a tool, checks the result and calls a person when unsure. Most projects mix both: fixed steps where the path is known, an agent where the work takes judgment.
No. A chatbot answers questions from a script or a knowledge base. An agent also acts: it creates the deal in your CRM, books the call, files the task. If your customers only need answers, a chatbot is enough.
The build depends on how many systems the agent connects to, the state of your data, what it may do without a person and how much testing it needs. After launch come the monthly bill for models and hosting and the time of the person who takes handoffs. You get an estimate after a call about your process.
What an AI agent costs to build and runThe timeline follows the integrations and the tests more than the AI itself. For Encore, a Dubai agency, the CRM that its AI call notes feed went from the first commit to production in 9 days. You get a timeline together with the estimate.
Usually, yes, if the tool has an API: CRMs, helpdesks, calendars, email, Google Sheets, WhatsApp and Telegram. At Encore, call notes turn into tasks on the CRM board, and the assignee gets a Telegram message. If a tool has no API, we look for an export or a webhook, or automate a different step first.
Whatever fits the process. The content factory and the Instagram agent we built run on n8n: clear steps, many tools, quick to change. Custom code pays off when a workflow outgrows the builder: strict data rules, heavy logic or a test suite of its own.
n8n, Make or Zapier vs a custom AI agentWhere the data goes is agreed before the build: which model provider, which region, what the agent may store and for how long. The agent gets access only to the systems its job needs, and card numbers, ID numbers and similar fields stay out of prompts and logs.
It hands the case to a person. Each agent has rules for when to stop: a question outside its job, a sensitive request, a failed step. In the Instagram agent we built, every failed run sends a Telegram alert with the step, the account and the reason.
Yes. Encore, a PR, media and events agency in Dubai, runs on the website, CRM and AI call notes we built. For WhatsApp agents in the UAE, Meta's rules for AI on WhatsApp and its message fees are part of the plan from the start.
WhatsApp AI agents in the UAE: rules and costs
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Tell us what you're building. You'll get a straight answer on timeline, team and approach on the first call.