Encore · Dubai, UAE
Website, CRM and AI call notes for a Dubai agency
3products shipped by one team
Website · CRM · AI
We design and build marketing sites, landing pages and online stores that turn visitors into calls, bookings and orders. Each one is built for phones and for search from launch and sends every lead where your team already works: the inbox, the CRM or Telegram.
Service pages, case studies and landing pages for your ads, each built around one action: a call, a quote or a booking. On BG Moving's site, a free quote or a call is one tap from any page on a phone.
Shopify for a standard catalog that needs payments now, your own platform when the store is tied to bookings, a CRM or a warehouse. Esturión's 45 products in 5 collections run from one Shopify admin.
Layouts in Figma for phone and desktop, a design system your team can reuse, and a brand identity when there is none yet. We started RYTM with the identity: a drawn wordmark, four colors and a design system of 101 tokens.
Every page gets its own title, meta description and one H1, plus structured data, a sitemap and llms.txt. Encore's site went from 8 pages with no descriptions to 34 pages with one each and scores 100 for SEO in Lighthouse on mobile.
Quote and booking forms that land in your inbox, CRM or Telegram, and checkout through Stripe or Shopify. RYTM's consultation is booked and paid through Stripe in one flow, with a Telegram alert for the team.
Before a move we map every old URL to its new page and set up redirects, then check for broken links after launch. When we rebuilt the Barber & Co store, every old catalog address redirected, with zero 404s in the post-move check.
A partner goes through your pages, integrations and languages with you, and what the site should bring in: calls, bookings or orders. You get an estimate and a timeline for that exact scope.
We plan the pages around what your buyers search for and the one action each page should drive, then write or edit the copy, so the design starts from real text.
Key pages in Figma for phone and desktop come first. You see them and leave comments before any code is written, and the other pages follow the same system.
We build on Shopify, Tilda or React and TypeScript, whichever fits the job, and connect the forms, payments, CRM and analytics.
Redirects and the new sitemap go live with the site, and we check it on phones and in Search Console after launch. Then we stay on for edits and new pages, or hand everything over to your team.
The price follows the number of unique templates and integrations more than the page count. Custom design, the CMS, languages, content and photos, SEO groundwork, accessibility and moving an old site add to it. A partner goes through your pages, integrations and languages on a call and gives an estimate for that exact scope.
What a website costs and what drives the priceIt follows the number of templates, integrations and languages. Encore's new site went live 7 weeks after the first line of code, and RYTM's store moved off Tilda onto its own platform in 8 weeks. You get a timeline together with the estimate.
It plans the pages, writes or edits the copy, designs the site, builds it, connects the forms, payments and CRM, and launches it ready for search. At NextGenSoft a partner leads each project personally and brings in the designers and developers it needs.
Send every agency the same one-page brief and ask for a quote priced line by line, so you compare one scope, not three. Open the live sites in their portfolio on your phone, ask them to name the people who will work on your project, and keep the domain, hosting and platform accounts registered to your company.
How to choose a web design agency: a checklistNot always. If messages on Instagram already fill your calendar, a site can wait. You need one when you want clients who don't know you yet, when one platform holds your whole pipeline or when answering DMs becomes the bottleneck. After reading positive reviews, 54% of US consumers check the business's website and 24% check its social channels (BrightLocal, 2026). The smallest site that pays off is one page: the offer, proof, terms, booking and legal details.
Do you need a website if clients find you on Instagram?Not if the move is planned. Rankings fall after a redesign for mechanical reasons: old URLs with no redirect, lost copy or a noindex tag left over from the test site. We send every old URL to its closest new page with a 301 redirect and keep the redirects for at least a year. After the Barber & Co rebuild, the post-move check found zero 404s.
How to redesign a website without losing SEOShopify fits a standard catalog that needs payments now, custom code fits a store tied to bookings, a CRM or a warehouse, and Tilda fits a simple catalog or a one-page site on a small budget. We have shipped stores on all three: Esturión on Shopify, Barber & Co on Tilda and RYTM on its own platform.
Shopify, custom or Tilda: which fits your storeYou do. The domain, hosting and platform accounts are registered to your company, not to us, and at handover you get the code, the design files and the admin passwords.
Yes. On Shopify and Tilda your team edits pages and products in the platform's own admin. On a custom build we add the admin you need: RYTM's back office runs leads, bookings, stock and bills. For ongoing work we agree on a monthly block of hours and a response time, in writing.
Yes. BG Moving moves homes and offices across New York and New Jersey, Esturión sells to buyers across the continental US, and we rebuilt the site of Encore, a PR, media and events agency in Dubai. For an English and Arabic site, the right-to-left layout and separate URLs for each language are planned from the first template.

Websites
Three proposals, three prices and usually three different jobs. What to test in a portfolio, what each proposal should spell out, the US and UAE rules on accessibility and privacy, and five red flags.
Artsiom Yankovich
· 14 min read

Websites
Market ranges for landing pages, company sites, stores and web apps, what moves a quote up or down, what a site costs to run each month, and what our own projects show.
Artsiom Yankovich
· 14 min read

Websites
We have shipped stores on all three paths. Here is when each one wins, what the platforms charge per order, what three years cost on public prices, and what changes in the UAE.
Artsiom Yankovich
· 14 min read
Let's talk
Tell us what you're building. You'll get a straight answer on timeline, team and approach on the first call.