A new site, a CRM of its own and client calls that write the tasks
Encore takes brands into the Gulf with PR, media and events. We rebuilt its website, moved the team off Asana into its own CRM and added AI that turns every client call into notes, a follow-up and tasks.
- Client
- Encore
- Location
- Dubai, UAE
- Industry
- Marketing, PR & events
- Year
- 2026
- Services
- Website, CRM, AI
from the first line of code to the new site going live
from the first CRM commit to Asana data in production
client calls transcribed and searchable within 3 weeks
Lighthouse SEO score for the new site on mobile
The challenge
Encore sells to global brands, but search engines barely saw its old site: 8 pages, no meta descriptions, 38 H1 tags on the homepage and case images that loaded black. Projects lived in Asana, and what a client agreed to on a call depended on who took notes.
Our approach
We treated the agency as one system and shipped it in three layers. The site sells and is built to be found. The CRM runs the work and keeps a wiki on every client. The call notes tool joins the two: a call goes in, and tasks with owners and dates land on the right project board.
The notes nobody writes are where agency work goes missing. So we made the call write them.
What we did
01
Website
A static site from our own generator that search engines can finally read. Every page ships with one H1 and its own meta description.
- 34 pages, 15 case studies
- 3D gallery of the work
- Schema, Open Graph and llms.txt
- Dark and light themes
02
CRM
A CRM shaped around how the agency works, with its Asana data moved in. An AI assistant answers questions about the work and opens or closes tasks.
- Boards, lists and My tasks
- Client wiki kept current by AI
- Read-only board for clients
- Telegram alerts, English and Russian
03
AI call notes
Record in the browser, upload a file, or let Google Meet and Zoom calls arrive on their own. Tasks go to the right CRM board in one click.
- Transcript with speakers and timestamps
- Summary, decisions and tasks
- Follow-up email draft
- Ask the call a question
How it works
- 1
Call
Browser recording, file upload, Google Meet or Zoom
- 2
Transcript
Deepgram Nova-3 with speakers and timestamps
- 3
AI notes
Claude writes the summary, outline and decisions
- 4
Follow-up
A client recap email drafted from the call
- 5
Action items
Tasks with owner, due date and priority
- 6
CRM board
One click files them on the project board
- 7
Telegram
The assignee gets a message as the task lands
The live product
encore-mena.com
Results
- 01The new site went live seven weeks after the first commit
- 0234 pages with one H1 and a meta description each, up from 8 pages with no descriptions
- 03Lighthouse on mobile: SEO 100, best practices 100, accessibility 96
- 04Asana moved into the new CRM in nine days; client calls now become tasks in one click
Built with
- Website
- Node static generator · nginx · Docker · Kamal
- CRM
- Next.js 16 · React 19 · Postgres + pgvector · Drizzle
- Call notes
- Node 22 · Hono · SQLite FTS5 · ffmpeg
- AI
- Claude Sonnet 5 · Haiku 4.5 · Deepgram Nova-3 · Voyage
- Integrations
- Google Meet · Google Calendar · Zoom · Telegram
Services in this case
Next case · RYTM
Brand, site, store and back office for a wellness brand
Let's talk
Got a project? Let’s scope it in 30 minutes.
Tell us what you're building. You'll get a straight answer on timeline, team and approach on the first call.