SEO and GEO: get found on Google and in AI answers

GEO is the work of getting your business named and linked when ChatGPT, Perplexity, Gemini or Google AI Overviews answer a question. These tools search the web before they answer, so GEO pulls the same levers as SEO: crawler access, pages that answer the exact question and what other sites say about you. Answer engine optimization (AEO) is another name for the same work.

No, it builds on SEO. Google's guide to generative AI search, updated in July 2026, calls optimizing for it "still SEO", and ChatGPT and Perplexity also answer from search results. What changes is what winning looks like: your name and link inside the answer, not only a place in the list of results.

Start with access: the page has to be indexed and able to show with a snippet, and OAI-SearchBot and PerplexityBot have to be allowed in robots.txt and your CDN. Then give each buyer question one page that answers it in the first lines, with facts only you have, and earn mentions on other sites. No one can guarantee a citation, so we don't promise one.

It depends on what is broken, how strong the competition is and how many pages need writing. Technical fixes count once search engines recrawl the pages; after a robots.txt fix, OpenAI says its search can take about 24 hours to adjust. New pages and mentions take longer, so we log a baseline at the start and make the first fair comparison after about three months. We don't promise positions or dates.

The price depends on the size of the site, what the audit finds, how many pages need writing or rework and how many languages the site runs in: each language multiplies content and SEO work. You get an estimate after a call about your site.

Whether search engines and AI assistants can find, read and trust your site: crawling and indexing, AI crawler access, speed, markup, content quality, local profiles and visibility in AI answers. Our SEO & GEO check covers your home page and up to 9 more pages, seen the way Google, Bing and AI crawlers see them. The paid audits go deeper, on more pages, with a fix for every issue.

It is how often AI answers name and link your business for the questions your buyers ask. For Google, the Generative AI report in Search Console shows how often links to your site appeared in AI Overviews and AI Mode. ChatGPT and Perplexity give site owners no report, so we ask them the same buyer questions every month, in a fresh session, and log who gets named.

Neither is required. Google Search ignores llms.txt, and Ahrefs found that 97% of llms.txt files got zero requests in May 2026; we publish one on our own site but don't expect citations from it. Google also says there is no special schema.org markup for AI. Standard markup still earns rich results, so it stays in the plan.

A redesign loses search traffic when old URLs stop answering, page copy disappears or a noindex tag ships from the test site. So every old URL gets a 301 redirect to its closest new page, and the copy that ranks moves with it. When we rebuilt the Barber & Co store in Minsk, every old catalog address redirected, with zero 404s in the post-move check.

Yes. For Encore, a PR, media and events agency in Dubai, we replaced an 8-page site with no meta descriptions and 38 H1 tags on the homepage with 34 pages that each have one H1 and a meta description, plus schema, Open Graph and llms.txt. For the US market we built the Shopify store of Esturión de Sarrión, a Spanish caviar farm, which scores 100 for SEO in Lighthouse on mobile and desktop.