A small New York mover, branded to rival the big names
BG Moving & Storage was started by two friends and moves homes and offices across New York and New Jersey. We designed its truck wraps and two BG heroes, then built a website with a free quote one tap away.
- Client
- BG Moving
- Location
- New York, USA
- Industry
- Moving & storage
- Year
- 2023
- Services
- Website, Branding
to a free quote or a call from any page on a phone
print-ready wrap files for a big and a small truck
services, each with a custom line icon we drew
weeks from the first tape measure to print files
The challenge
BG Moving is a small crew bidding for the same New York and New Jersey jobs as the big-name movers. People hire a mover on trust, and a plain white truck or a generic site gives them no reason to call. The company had to look established on the street and turn a glance at a truck into a quote request from any phone.
Our approach
We treated the truck as the first ad and the website as the second, and gave both the same cast: the BG logo, the Manhattan skyline and two heroes in BG blue. The site then does the selling: every service explained, moving day in eight steps, ratings from four platforms and a free quote in every header and tab bar.
People hire a mover on trust, and trust starts with the truck parked on their street.
What we did
01
Fleet wrap
We started with a tape measure on the real trucks. Sides, fronts and backs for a big and a small truck carry the logo, the skyline, two heroes and six service tags that read from across the street.
- Big and small truck, every face
- 7 print-ready files
- Six service tags on the side
- Scan-me QR code on a hero's box
02
Service pages
Moving, storage and about pages, each laid out by hand in Tilda Zero Block. Nine services get a card and a custom icon, and moving day runs in eight steps around a phone that is already calling BG.
- 9 services, 9 custom icons
- Moving day in 8 steps
- Ratings from 4 platforms on one wall
- Six-question FAQ on the home page
03
Quote flow
One form asks for exactly what a relocation specialist needs to estimate a move: contact, date, size, route and storage. On a phone it sits in the tab bar of every page, one tap from anywhere.
- 9 fields, only 1 optional
- 7 move sizes, studio to commercial
- US phone mask and SMS consent
- Free quote and Call up in the tab bar
How it works
- 1
Free quote
A button in the header and tab bar of every page
- 2
Contact
Name, US phone with a +1 mask and email
- 3
Move details
Date picker and one of seven move sizes
- 4
Route
Move from, move to, and storage yes or no
- 5
Thanks page
Every request lands on its own /thanks page
- 6
Specialist call
A relocation specialist calls back with a free estimate
The live product
bgmoving.com
Results
- 01Five live pages on bgmoving.com, each one tap away from a free quote
- 02Seven print-ready wrap files for two truck sizes, done in five weeks
- 03One cast on trucks, site and phone: the logo, the skyline, BG blue and two heroes
- 04Nine services, an eight-step moving day and six FAQ answers before the first call
Built with
- Website
- Tilda · Zero Block · Tilda Forms
- Mobile
- Tab bar · burger menu · US phone mask
- Design
- Adobe Photoshop · generative AI art · custom icon set
- Type
- Gilroy
- PDF and JPG print files, two truck sizes
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