In a resort town full of spas, a therapist who treats the cause
Larisa is a clinical manual therapist in Alanya, on Türkiye's Mediterranean coast, with over 20 years of practice. We designed her brand from scratch and built a website that opens in English, Finnish or Russian, whichever language the patient's browser speaks.
- Client
- Larisa
- Location
- Alanya, Türkiye
- Industry
- Manual therapy
- Year
- 2026
- Services
- Branding, Website
languages, English, Finnish and Russian, picked from the browser
pages across the three languages, one for every treatment
pain areas the home page starts from, neck to feet
patients a day, so the site looks for fit, not volume
The challenge
Alanya sells massage on every corner: hotel spas, beach salons, an hour of relaxation to music. Larisa works differently: diagnostics first, then kinesiology, osteopathic techniques and therapeutic massage aimed at the cause of the pain. She sees four to six patients a day, and they speak three languages: English-speaking expats, Finns who winter on the coast and Russian speakers. She needed a brand that reads as a clinic, not a spa, and a site that talks to every patient in their own language.
Our approach
We built the brand around her own words: I don't do spa massage, I restore health. Deep clinical brown and warm amber instead of spa pastels, a knot mark with a Federo wordmark, and Libre Caslon italics for her voice. The site starts from the pain, not a menu of treatments: four problem areas, her method, four clinical standards and real reviews. It picks English, Finnish or Russian from the browser, so a patient from Helsinki lands on Finnish without touching a switch.
In a town that sells relaxation by the hour, the most persuasive line was her own: I don’t do spa massage.
What we did
01
Brand
A knot mark and a Federo wordmark, a palette of clinical brown, amber and two creams, and Libre Caslon italics for the lines in Larisa's own voice. Arched photos and a sparkle star repeat across every page, and five Instagram highlight covers carry the brand into her profile.
- Knot mark and Federo wordmark
- Four colors, from ink to cream
- Three typefaces: Federo, Libre Caslon, Inter
- Five Instagram highlight covers
02
A home page that starts from the pain
Patients arrive with a sore neck or a stiff back, so the page opens with four pain areas and what usually sits behind each one. Then Larisa introduces herself in her own words, lists four clinical standards and lets patients leave a review with a photo and a star rating.
- Four pain areas, each traced to its cause
- Her voice: I don't do spa massage
- Four standards, from sterility to timing
- Review form with a photo and stars
03
Three languages
The site reads the browser's language and opens in English, Finnish or Russian, with a switch in the header for anyone who wants another. Every treatment has its own page in all three, and a filter sorts them into massage, body and face.
- EN, FI and RU picked from the browser
- Language switch in the header
- Four treatments, a page for each
- Filter by massage, body and face
The live product
massageinalanya.com
Results
- 01Live at massageinalanya.com in English, Finnish and Russian, 19 pages in all
- 02A brand that reads as a clinic, not a spa, from the logo to the footer
- 03Four treatments, each with its own page and a filter by massage, body and face
- 04Reviews and a review form on the home page, next to four clinical standards
Built with
- Website
- Next.js · English, Finnish and Russian locales
- Design
- Figma · brand guide · design tokens
- Type
- Federo · Libre Caslon Text · Inter
- Analytics
- Google Analytics 4 · self-hosted web analytics
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