A Spanish caviar farm, now a gourmet store for American tables
Esturión de Sarrión farms Siberian sturgeon in running mountain water in Aragón, Spain. We built its US store on Shopify: 45 products, from 30 g caviar tins to A5 wagyu, plus a wholesale desk for trade buyers.
- Client
- Esturión de Sarrión
- Location
- Spain
- Industry
- Premium food
- Year
- 2024
- Services
- E‑commerce, Shopify, Design
products across caviar, truffle, wagyu and seafood
purchase options, from 1 oz of roe to 15 lb of hamachi
house caviars, from Natural to smoked on whisky oak
Lighthouse SEO score on mobile and desktop
The challenge
Esturión de Sarrión was a known name in Spain and a new one in America. Caviar is perishable, sold by the gram and bought on trust. The farm needed a US store that looks as premium as the tin, tells where the caviar comes from and ships it cold and fast.
Our approach
We built the store like a tasting counter. Seven house caviars lead, each in six tin sizes. Truffle, A5 wagyu, seafood and foie gras widen the basket, and the farm story is one tap away. Shopify runs checkout and stock, so the team manages it all from one admin.
Nobody orders caviar alone. So the store sells the whole table: blinis, crème fraîche, a pearl spoon.
What we did
01
Catalog
Five collections, one rule: caviar first. Truffle, A5 wagyu, seafood and foie gras follow. Every product sits on white, so a tin or a steak reads like a jewel. On a phone, filters and the product count stay on top.
- 5 collections, 45 products
- 12 caviars and roes
- Filters by availability and price
- Filter and sort drawer on mobile
02
Product page
Each of the seven house caviars comes in six tins, from 30 g for one guest to 1 kg for a banquet. Size pills replace dropdowns, so the choice takes one tap. Related products sit right below.
- 6 tin sizes, 30 g to 1 kg
- One-tap size pills, no dropdowns
- Ounces and grams on every size
- Related products under every item
03
Wholesale
Trade buyers get their own page: four signature caviars, the story behind each flavor and one clear threshold. Orders from 3 kg go through a short form straight to sales.
- Wholesale page with lead form
- Trade orders from 3 kg (6.6 lb)
- Stories for 4 signature caviars
- Four-field form straight to sales
How it works
- 1
Browse
Five collections, caviar first
- 2
Pick a tin
Six sizes per caviar, 30 g to 1 kg
- 3
Pair it
Blinis, crème fraîche, pearl spoons
- 4
Checkout
PayPal and Venmo at Shopify checkout
- 5
Cold pack
Styrofoam box and ice packs keep it cold
- 6
Ships same day
Orders before 3 pm EST ship that day
- 7
Express
Most US addresses by 3 pm the next business day
The live product
esturionstore.com
Results
- 01A Spanish sturgeon farm now sells direct to buyers across the continental US
- 0245 products in 5 collections, run from one Shopify admin
- 03A wholesale desk for trade orders from 3 kg, with leads going straight to sales
- 04Lighthouse on mobile: SEO 100, accessibility 93
Built with
- Platform
- Shopify · Refresh theme 13
- Checkout
- Shopify Checkout · PayPal · Venmo
- Forms
- Shopify forms · Google reCAPTCHA
- Typography
- Lora · Poppins
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