Head of Design & Strategy
Artsiom leads design and strategy at NextGenSoft: 9+ years in digital product and brand design, 150+ projects. He starts with the product logic, not the visuals: what the product has to do for the business, how people will move through it and where they might stumble. The interface, the visual system and the brand are built on that, so the product is clear from the first screen and stays consistent as it grows. He works with the developers from the first wireframe to launch, then keeps the project growing with new pages, SEO and GEO.
11 posts
SEO & GEO
Twelve AI search terms from agency pitches, each defined in one sentence and checked against Google, OpenAI, Anthropic, Perplexity and Microsoft docs, with what it means for a business site and what to do, if anything.
Artsiom Yankovich
· 14 min read
Websites
Three proposals, three prices and usually three different jobs. What to test in a portfolio, what each proposal should spell out, the US and UAE rules on accessibility and privacy, and five red flags.
Artsiom Yankovich
· 14 min read
SEO & GEO
Market figures for US SEO retainers and hourly rates, each with its source and sample, and what to check in a UAE quote. Why quotes differ tenfold, what moves the price, where GEO fits and the red flags Google lists.
Artsiom Yankovich
· 14 min read
SEO & GEO
Nine areas to check, one tool and one pass mark for each, and an order that fits into a single working day. Built on Google, OpenAI and web.dev documentation, not on guesses about AI.
Artsiom Yankovich
· 14 min read
Websites
Market ranges for landing pages, company sites, stores and web apps, what moves a quote up or down, what a site costs to run each month, and what our own projects show.
Artsiom Yankovich
· 14 min read
Websites
We have shipped stores on all three paths. Here is when each one wins, what the platforms charge per order, what three years cost on public prices, and what changes in the UAE.
Artsiom Yankovich
· 14 min read
SEO & GEO
We turned an Austrian restaurant guide into a data product: one score from four guides, a page per venue and a ranked hub per state and district. Here is the model, and where Google's spam line sits.
Artsiom Yankovich
· 14 min read
Product Design
What a partner's ops team checks in a payout product (roles, statuses, bulk uploads, trust signals) and how we took NVP's prototype to a partner-ready dashboard in 15 days.
Artsiom Yankovich
· 14 min read
SEO & GEO
AI answers are built from search results, so GEO is mostly SEO with a new scoreboard. Here is what Google, OpenAI and the research support, and what to skip.
Artsiom Yankovich
· 14 min read
Websites
Rankings fall after a redesign for mechanical reasons: unmapped URLs, lost copy, a staging noindex left in place. Here is how to map, launch and watch a store move in Google and Yandex.
Artsiom Yankovich
· 14 min read
Product Design
What a UX audit should hand you, how the work runs, what it costs on the market, and where AI tools still fall short of an expert reviewer.
Artsiom Yankovich
· 14 min read
Let's talk
Tell us what you're building. You'll get a straight answer on timeline, team and approach on the first call.